Wednesday, September 9, 2015

Week 9 EOC: Three Great Mission Statements

Steffen Orozco’s Mission Statement for Orozco’s: “Orozco’s is a mobile food truck company dedicated to giving the quintessential Mexican experience through value authenticity. We are proud of our heritage and aim to offer all types of customers a taste of our culture.”

Steffen’s mission statement is memorable because he uses the word “quintessential” which in term means the best of the best. As a “possible” customer I’m automatically intrigued to dine at Orozco’s food truck, because of the possibility of it being the most perfect experience for true authentic Mexican food.

Rafael Carrera for Charge Bar: “We are committed to keeping the fun going and to create an environment where absolute guest satisfaction is our highest priority. We were born having fun, we can’t just help entertaining guests and showing them a great time”

Rafael’s mission statement is uniquely entertaining because towards the end it states, “We were born having fun.” As I read it over and over again it reads out confidence, like, hey we’ve been doing this for a very long time and we know what we are doing.

Hiwote Berhanu for Taste of Ethiopia: “My earliest food memories are forever linked to the contents of my childhood lunchbox- my Mom’s aromatic home-cooked Ethiopian dishes. These lunchbox memories inspired my dream to bring the wonderful flavors of the Ethiopian culture to be enjoyed by everyone. Handmade in small batches with all-natural ingredients and authentic spices, Taste of Ethiopia marries tradition with healthy eating and a hearty helping of soul.”

Hiwote’s mission statement is touching and meaningful, and it brings back a lot of memories of my own mother’s cooking. I think this mission statement would definitely help her connect with her customers who share the same fondness memories of their own mothers. “Mission Statements should be meaningful and specific yet motivating. They should emphasize the company’s strength in the marketplace (Marketing: An Introduction Armstrong & Kotler 41).”


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