Situation or SWOT Analysis

Every company needs understand it’s strengths, weakness, opportunities, and threats to avoid their weaknesses from becoming serious threats and to turn opportunities to strengths. "The goal is to match the company's strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats (Marketing: An Introduction, Armstrong & Kotler, 54)"

 Queso-Dillas SWOT Analysis:

Strengths: Queso Dilla's strengths is that quesadillas, the main food item, are quick easy to make. Customers can get their food fast and quick.

Weaknesses: Our biggest weakness is that we don’t offer a lot variety of healthy foods. Our food is mainly high in carbs and high calorie.

Opportunities: Our greatest opportunity here at Queso-Dilla is that we can offer our customers various products because many of them can be made with same ingredients like: burritos, tostadas, tacos and more.  Somewhere along the line will be able to add more products like: enchiladas, pupusas, grilled cheese sandwiches, and more.

Threats: Queso Dilla's threats is that it mainly offers food items with diary and we don’t have a variety of non-dairy products for customers who are lactose in tolerance, thus, we lose customers. In addition, the health-conscious customer will most likely not dine with us.

By analyzing our weaknesses and threats we can understand what we must work on to achieve a broader target market. We can begin by offering chicken salads or grilled steak salads to our health-conscious customers. Also consider offering another type of side dish other than fries like asparagus, carrots, zucchini, cucumbers or mix of grilled veggies. We have more opportunity to offer more food down the line. By testing the market and offering certain food products during different time we can analyze which food products we can add to our menu without overwhelming our customer with too many options.  “The marketer should conduct a SWOT Analysis, by which it evaluates the company's overall strengths (S), weaknesses (W), opportunities (O), and threats (T) (Marketing: An Introduction, Armstrong & Kotler, 54)"