Price

Menu

Queso-Dilla will offer a daily promotional set price of a quesadilla, plus fries, and Agua Fresca for $7 dollars. "Price is the amount of money customers must pay to obtain the product (Marketing: An Introduction, Armstrong & Kotler, 54). Customers have the option of choosing any type of tortilla (corn or flour) and any type of cheese they want (Mozzarella, Cheddar, Pepper jack, Monterey jack, or Colby jack) without an additional charge. If the customer wants to mix two or more cheeses it will cost a set price of .50 cents. In addition, if the customer wants to add additional topping there is a small additional charge for each individual topping; jalapeños will be .25 cents; bacon will be .50 cents, chicken $1.25, and carne asada (grilled meat) will cost $1.50. I want to the prices to be consistent, so the customer won’t feel he/she is getting an unfair deal. "Price decisions must be coordinated with product design, distribution, and promotion decisions to form a consistent and effective integrated marketing program (Marketing: An Introduction, Armstrong & Kotler, 281)" In addition, customers can upgrade there fries to either cheese fries, bacon fries, bacon and cheese fries, and carne asada fries for additional charge. Cheese fries or bacon fries will both have a set price of $2.50, and bacons with cheese fries will cost $3.00. Carne asada fries will have cost will cost between $5.25 (half serving) -$7.25 (full serving), because the ingredients in the carne asada fries are: lettuce, cheese, beans, carne asada, guacamole, and sour cream. Other cheesy food in our menu will vary in cost: tostadas $5.00 (comes with 2 tostadas), tacos $2.00 each, and a burrito $3.00. There will be no charge for dipping salsa. Lastly, a single quesadilla will only cost a customer $4.00 and an Agua Fresca will cost $2.50.