Promotion

Uniforms

Twitter Account

Queso-Dilla’s promotion plan to get customers to come to us is for us to go to our customers. We will begin by going to the parks, attending soccer games, and social fun events.  Hey! We are restaurant on wheels, so don’t worry about coming to us we will come to you. We just want to make your life a little easier. “Promotion means activities that communicate the merits of the product and persuade target customers to buy it (Marketing: An Introduction, Armstrong & Kotler, 54)" However, we know we can’t attend every event around Las Vegas, so we came with a solution. We have setup two social pages so we can reach out to our customer and our customers can reach out to us. We have a twitter account were will continuously tweet our location and promotional events. We will also encourage customers to reach us via twitter by just letting us know what awesome event they’re attending and adding #yoquesodilla at end. It doesn’t end there; we will also give out prizes to our fan followers who always keep us on the loop. So follow us on @QuesoDillaFT and tell us were the party is at. Social media is great way for us to communicate with customers and customer to communicate with us live. "Social marketing goes well beyond the promotional 'P' of the marketing mix to include every other element to achieve it's social change objectives," says the SMI's executive director (Marketing: An Introduction, Armstrong & Kotler, 214). In addition, we have set up an Instagram account so our awesome customer can share their awesome fun pictures with us. We will also be sharing pictures of our locations on Instagram as well. Customers are also encouraged to reach out to us via Instagram @QuesoDillaFoodTruck. Remember to add #YoQuesaDilla.

Instagram