Week 10 EOC: What are the benefits vs the features?

Every company needs inform their customers what benefits and features of their company are. “Benefits and product features- clarifies the benefits that product features will deliver to satisfy the needs of customers in each targeted segment” (Marketing: An Introduction, Armstrong & Kotler, MP3) The benefit of eating at Queso-Dilla Food Truck is you will always get your food main on the spot and always fresh. Our staff members are not only to serve cheesy quesadillas, but you top-notch hospitality. We list our ingredients and our team members are well informed and ready to answer any questions or concerns you might have. In the end, when you eat with us you’ll exactly what are getting here at Queso-Dilla Food Truck. We are here for those who want quick and good cheesy food. “These benefits are communicated and delivered by product attributes such as quality, features, and style and design (Marketing: An Introduction, Armstrong & Kotler, 214). “The added features here at Queso-Dilla Food Truck is that you have the option of customizing your quesadilla to your liking. We give customer the option of choosing their type tortilla, corn or flour. We included added toppings like: jalapeños, bacon, chicken, and grilled meat. We included options to also add toppings to your fries. We have a good selection of Aguas Frescas like: horchata, piña (pineapple), sandia (watermelon), tamarindo, and fresa (strawberry). However, if don’t like Agua Frescas we also have a variety of soft drinks to choose from. If you’re in the mood for something else we also offer other cheesy comfort food like: tostadas, tacos, and burritos. We also offer free dipping salsas. We will tell you via Twitter and Instagram were we are located live, and welcome you ‘the customer’ to tell us where you are, so we can come to you.