Week 10 EOC: What are the benefits vs the features?

Every company needs inform their customers what benefits and features of their company are. “Benefits and product features- clarifies the benefits that product features will deliver to satisfy the needs of customers in each targeted segment” (Marketing: An Introduction, Armstrong & Kotler, MP3) The benefit of eating at Queso-Dilla Food Truck is you will always get your food main on the spot and always fresh. Our staff members are not only to serve cheesy quesadillas, but you top-notch hospitality. We list our ingredients and our team members are well informed and ready to answer any questions or concerns you might have. In the end, when you eat with us you’ll exactly what are getting here at Queso-Dilla Food Truck. We are here for those who want quick and good cheesy food. “These benefits are communicated and delivered by product attributes such as quality, features, and style and design (Marketing: An Introduction, Armstrong & Kotler, 214). “The added features here at Queso-Dilla Food Truck is that you have the option of customizing your quesadilla to your liking. We give customer the option of choosing their type tortilla, corn or flour. We included added toppings like: jalapeños, bacon, chicken, and grilled meat. We included options to also add toppings to your fries. We have a good selection of Aguas Frescas like: horchata, piña (pineapple), sandia (watermelon), tamarindo, and fresa (strawberry). However, if don’t like Agua Frescas we also have a variety of soft drinks to choose from. If you’re in the mood for something else we also offer other cheesy comfort food like: tostadas, tacos, and burritos. We also offer free dipping salsas. We will tell you via Twitter and Instagram were we are located live, and welcome you ‘the customer’ to tell us where you are, so we can come to you.

Week 9 EOC: Three Great Mission Statements

Steffen Orozco’s Mission Statement for Orozco’s: “Orozco’s is a mobile food truck company dedicated to giving the quintessential Mexican experience through value authenticity. We are proud of our heritage and aim to offer all types of customers a taste of our culture.”

Steffen’s mission statement is memorable because he uses the word “quintessential” which in term means the best of the best. As a “possible” customer I’m automatically intrigued to dine at Orozco’s food truck, because of the possibility of it being the most perfect experience for true authentic Mexican food.

Rafael Carrera for Charge Bar: “We are committed to keeping the fun going and to create an environment where absolute guest satisfaction is our highest priority. We were born having fun, we can’t just help entertaining guests and showing them a great time”

Rafael’s mission statement is uniquely entertaining because towards the end it states, “We were born having fun.” As I read it over and over again it reads out confidence, like, hey we’ve been doing this for a very long time and we know what we are doing.

Hiwote Berhanu for Taste of Ethiopia: “My earliest food memories are forever linked to the contents of my childhood lunchbox- my Mom’s aromatic home-cooked Ethiopian dishes. These lunchbox memories inspired my dream to bring the wonderful flavors of the Ethiopian culture to be enjoyed by everyone. Handmade in small batches with all-natural ingredients and authentic spices, Taste of Ethiopia marries tradition with healthy eating and a hearty helping of soul.”

Hiwote’s mission statement is touching and meaningful, and it brings back a lot of memories of my own mother’s cooking. I think this mission statement would definitely help her connect with her customers who share the same fondness memories of their own mothers. “Mission Statements should be meaningful and specific yet motivating. They should emphasize the company’s strength in the marketplace (Marketing: An Introduction Armstrong & Kotler 41).”

Week 8 EOC: Creative Content

For the Queso-Dilla Food Truck I want to create a menu, employee uniforms, and a vector image of the physical Food Truck itself, as creative content. For the Food Truck’s vector image I will do the following: First, I will compare and contrast other creative food trucks that are already out there. Second, I will sketch out some preliminary sketches of what I want the food truck to physically look like. Then, I will choose one of the sketches to scan on to my computer. After, I will use Illustrator to digitally draw-out/trace-out the image of the Food Truck. Lastly, I will be placing the companies name ”Queso-Dilla,”(Sized larger than life) windows, signs of where to order and pickup, and the menu enlarged to one side. Overall, a visual image of what the customer will see as he/she walks up. For the menu: First, I will write-out the menu using Word. I’m typing it up on Word to make sure to correct any spelling errors. Then, I will save the menu into as PDF file. After, I will take the menu PDF file into illustrator and add a border and a few other decorations like the companies name. Since, my major is in Fashion Design I will also be designing the employee’s uniform. I will be doing this in the similar process as the vector image of the Food Truck. First, I will draw out some preliminary sketches of the uniforms. Secondly, I will choose one drawings to scan into the computer. Lastly, I will use Photoshop and illustrator to create a clean digital visual image of the uniforms. Take the uniform image into Illustrator and adding, the companies name, employee’s name, and “#HeyQuesoDilla” in the back of the uniform. I will also include a different uniform for the Chef.

Implementation Evaluation Control

Every company has great ideas but it also needs a plan to action. If we don’t set our plan of correctly, in order, than what will makes different from everybody else. “Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objective (Marketing: An Introduction, Armstrong & Kotler, 57)." Queso-Dilla plan for action is: first, purchase a food truck, second reach suppliers for the finest ingredients, third hired the cheesiest staff, and last serve the best quesadilla anyone has ever had. We want to this right, so we don’t face major problems in the long run. Many managers think that "doing things right" (implementation) is as important as, or even more important than, "doing the right things" (strategy). The fact is that both are critical to success, and companies gain competitive advantages through effective implementation (Marketing: An Introduction, Armstrong & Kotler, 57)" If we want to serve safe clean food we need the right food truck. We nee a food truck that can accommodate a fridge for us to safely store our ingredients. Also, it must have room for a grill and fryer. In addition, it must have good ventilation and room for our staff to work safely. Next, we must find suppliers that we know will give us finest ingredients for are awesome customers. We don’t want to just buy any ingredients we want the best. Third, is finding the right staff, if we want to be known for great customer service than we must find people who are great at. People are friendly, fun, approachable, and who will quickly take care of our customer if our customer is unsatisfied in any way. Lastly, making delicious food, but not until we have completed the three vital things on our list in that order.