Redbull was co-founded by Chaloe Yoovidhya and
Dietrich Mateschitz in the mid 1980’s. However, in the company’s website
Dietrich Mateschitz is the only one credited for the formula of the Red Bull
Energy Drink. The famous “speed in a can” or “liquid cocaine” did not originate
in Austria, were the company’s headquarters is located, but actually began in
Thailand after Dietrich became addicted to a similar drink that help him with
jet lag. It was not until April 1st, 1987 that Red Bull Energy Drink
began selling in the Austrian market. As of last year 2014, Red Bull has sold
more than 5.6 Billion cans worldwide, but in the same year the global premiere
of the Wings for Life World Run began. “Wings
for Life is a non-profit, state approved Foundation for Spinal Cord Research.
Goal: to find a cure for paraplegia (Wings for Life).” The men behind the
Foundation are two-time motocross world champion Heinz Kinigadner and Red Bull
founder, Dietrich Mateschitz. The foundation began due to a tragic accident
that involved Kinigadner’s son Hannes that had left him tetraplegic. Ground-breaking discoveries made by Prof.
Dr. Sam David in 1981 and by Prof. Dr. Martin Schwab in the early 1990s showed
that injured nerve cells in the spinal cord are capable of regeneration after
specific types of treatment. Fast-forwarding,
after realizing that research for spinal cord injury was heavily underfunded
Wing for Life was established. Wing for Life has been recently hosting annual
worldwide runs called Wings for Life World Run. From professional athletes to
everyday people all over the world run to spread awareness of spinal cord
injury. 100% of all proceeds collected from event are donated right back into
the foundation. However, Redbull is the foundation's main contributor; "Progress in spinal cord research is largely driven
by private funding. Wings for Life is dependent on donations from
individuals and companies. 100% of all donations are used for research purposes
because all administrative costs are kindly covered by the Red Bull Company
(Wings for Life)."
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