Objectives

Our main objective here at Quesa-Dilla Food Truck is to serve our customer the top of the line quesadillas with bright cheesy smile. We want you, our customer, to always now that when you come to eat with us you’ll be receiving top-notch quality. Our goal is to treat you so good that you’ll always be coming for more. "Objectives; states the marketing objective that the company would like to attain during the plan's term and discusses key issues that will affect their attainment (Marketing: An Introduction, Armstrong & Kotler, 56)" We have laid out a teamwork plan to always meet our objective of getting you, the customer, coming back for more. Our team members will always greet with a bright smile, and serve you with the absolute best customer service you have ever received.  Our chef will always prepare your food fresh and on time.  By always using the finest freshest ingredients we have to offer. We will maintain better standard cleanliness than the health code department. This will be achieving by continuously cleaning our working stations and tools. We will maintain regular cleanliness of our tables and chairs as well, that means cleaning after each individual customer. One team member will dedicated to satisfying customer service. One team member will be dedicated to maintaining cleanliness. One chef will be dedicated to safe preparation of our ingredients. The company needs to turn its mission into detailed supporting objectives for each level of management (Marketing: An Introduction, Armstrong & Kotler, 41)" We will always treat our team members right in safe working conditions, so they will always treat you right. Everyone here at Queso-Dilla Food Truck plays a vital role in your customer satisfaction, because we want to continuously come back for more. If we ever fail to meet objective don’t hesitate to gives a call at XXX-000-000.

Business Mission Statement

Logo

Queso-Dilla’s mission statement is, “Making the cheesiest quesadilla’s and serving it with a bright cheesy smile.” We want our mission to be clear to our customers, and for them to know that we are fun and friendly. “A clear mission statement acts as an “invisible hand” that guides people in the organization” (Marketing: An Introduction, Armstrong & Kotler, 39). Queso-Dilla is a Food Truck restaurant that focuses on providing the most delicious and delectable quesadillas. In addition, to giving you the best customer service, we will provide a fun unique experience as you enjoy your customized quesadilla. That we know will bring you a big cheesy smile to your face. We will accomplish this by always welcoming you with the cheesiest brightest smile, and promise to make our food on the spot, so it is always fresh. We also vow to provide you the customer, with a clean experience. We know your hungry and we just want to give you some delicious food, and provide you with some fun and friendly customer service. We want our mission statement to sum that up for you. We like to keep things simple: good food and good service. With us you’ll know exactly what you are getting as so much more. We take pride in our food and customer service and will always here for customers. Our team members are fun and friendly and here to serve you with good food and top of the line service. “Mission statements should be market oriented and defined in terms of satisfying basic customer needs” (Marketing: And Introduction, Armstrong & Kotler, 39-40). We want you; our customers to just enjoy your time with us while munching down on our cheesy quesadillas. We are Queso-Dilla Food Truck, so please come and join us for some mouth watering delicious quesadillas. 

Week 7 EOC: The Pitch

I have this idea for a pop-up mobile quesadilla restaurant, basically a food truck, called Queso-Dilla. It is pronounced as Queso pause Dilla. Queso-Dilla will sell mainly quesadillas, cheese between two tortillas, with the option of choosing one or more types of cheeses like: Pepper Jack, Mozzarella, Cheddar, Monterey Jack, and Colby Jack. You’ll even have the option of adding meat like: chicken, beef, or carne-asada for an additional charge. Sour cream, salsa (mild or hot), salsa verde (green sauce), or tomato sauce will be provided for no additional charge. Also, we will offer lettuce and avocado as added optional toppings in your quesadilla. For only $7-$9 dollars you will be able get a regular quesadilla, fries, and agua fresca like: pineapple, mango, watermelon, cantaloupe, tamarind, strawberry, or the most popular horchata. However, we will still offer the common regular soft drinks like: Pepsi, Mountain Dew, Root Beer, Hi-C, tea, etc., and of course water. Plus, since we already have the ingredients for it we will also offer tostadas and tacos, but we mainly sell quesadillas. Depending on the weather we will offer snow cones for only $2-$4 varying in sizes; since, I know the weather in Las Vegas sometimes gets really hot (Caliente!). The food truck will travel to festivals and other special events like: soccer games, school events, convention centers, and private parties. We will set up tables so if you want to sit down as you eat and your more than welcome too. Otherwise, we will wrap-up the quesadillas for standing and eating comfort. We will send out tweets of our locations and invite to come hang out with us. However, if you are at an awesome event, and your just craving a quesadilla then tweet us your location and we might just come to you. #YoQuesoDilla