Implementation Evaluation Control

Every company has great ideas but it also needs a plan to action. If we don’t set our plan of correctly, in order, than what will makes different from everybody else. “Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objective (Marketing: An Introduction, Armstrong & Kotler, 57)." Queso-Dilla plan for action is: first, purchase a food truck, second reach suppliers for the finest ingredients, third hired the cheesiest staff, and last serve the best quesadilla anyone has ever had. We want to this right, so we don’t face major problems in the long run. Many managers think that "doing things right" (implementation) is as important as, or even more important than, "doing the right things" (strategy). The fact is that both are critical to success, and companies gain competitive advantages through effective implementation (Marketing: An Introduction, Armstrong & Kotler, 57)" If we want to serve safe clean food we need the right food truck. We nee a food truck that can accommodate a fridge for us to safely store our ingredients. Also, it must have room for a grill and fryer. In addition, it must have good ventilation and room for our staff to work safely. Next, we must find suppliers that we know will give us finest ingredients for are awesome customers. We don’t want to just buy any ingredients we want the best. Third, is finding the right staff, if we want to be known for great customer service than we must find people who are great at. People are friendly, fun, approachable, and who will quickly take care of our customer if our customer is unsatisfied in any way. Lastly, making delicious food, but not until we have completed the three vital things on our list in that order.

Price

Menu

Queso-Dilla will offer a daily promotional set price of a quesadilla, plus fries, and Agua Fresca for $7 dollars. "Price is the amount of money customers must pay to obtain the product (Marketing: An Introduction, Armstrong & Kotler, 54). Customers have the option of choosing any type of tortilla (corn or flour) and any type of cheese they want (Mozzarella, Cheddar, Pepper jack, Monterey jack, or Colby jack) without an additional charge. If the customer wants to mix two or more cheeses it will cost a set price of .50 cents. In addition, if the customer wants to add additional topping there is a small additional charge for each individual topping; jalapeños will be .25 cents; bacon will be .50 cents, chicken $1.25, and carne asada (grilled meat) will cost $1.50. I want to the prices to be consistent, so the customer won’t feel he/she is getting an unfair deal. "Price decisions must be coordinated with product design, distribution, and promotion decisions to form a consistent and effective integrated marketing program (Marketing: An Introduction, Armstrong & Kotler, 281)" In addition, customers can upgrade there fries to either cheese fries, bacon fries, bacon and cheese fries, and carne asada fries for additional charge. Cheese fries or bacon fries will both have a set price of $2.50, and bacons with cheese fries will cost $3.00. Carne asada fries will have cost will cost between $5.25 (half serving) -$7.25 (full serving), because the ingredients in the carne asada fries are: lettuce, cheese, beans, carne asada, guacamole, and sour cream. Other cheesy food in our menu will vary in cost: tostadas $5.00 (comes with 2 tostadas), tacos $2.00 each, and a burrito $3.00. There will be no charge for dipping salsa. Lastly, a single quesadilla will only cost a customer $4.00 and an Agua Fresca will cost $2.50.

Distribution

Food Truck

To distribute our awesome cheesy products to our customers Queso-Dilla will seek out physical distribution firms to get most of our ingredients fresh. Our personal goal is to always have in stock fresh ingredients. “Physical distribution firms helps the company to stock and move goods from their points of origin to their destination (Marketing: An Introduction, Armstrong & Kotler, 69)” We don’t want to serve you just any type of cheese or any type of tortilla. We will do our research and find the best quality cheese and tortilla. We want ingredients fresh from the farm, to us, and then to you. To achieve fresh ingredients we will talk to local farms and out-state farms to find the freshest ingredient. Plus, we will take extra steps into finding good quality durable eating wear. Here at Queso-Dilla we only want the absolute best products to offer our customers. As stated before; we will treat our customers better than the best; so you will continually come back to us. We want offer our customers the best products; thus, we will seek professional marketing intermediaries to get best of best ingredients. “Marketing Intermediaries: Firms that help the company to promote, sell, and distribute its goods to final buyers (Marketing: An Introduction, Armstrong & Kotler, 68).” We want you to know we take pride in choosing the right ingredients, because to us you are more than just a customer. All of our ingredients will be store safely in our safe temperature and ventilated Food Truck. We are determining to only sell the freshest ingredients. In addition, we will never prepare our food beforehand, we always promise that will make our food fresh and on time. We also want customers to share their favorite ingredients, so we can better serve them. Serving only the best quality ingredients is our personal commitment from us to you. 

Promotion

Uniforms

Twitter Account

Queso-Dilla’s promotion plan to get customers to come to us is for us to go to our customers. We will begin by going to the parks, attending soccer games, and social fun events.  Hey! We are restaurant on wheels, so don’t worry about coming to us we will come to you. We just want to make your life a little easier. “Promotion means activities that communicate the merits of the product and persuade target customers to buy it (Marketing: An Introduction, Armstrong & Kotler, 54)" However, we know we can’t attend every event around Las Vegas, so we came with a solution. We have setup two social pages so we can reach out to our customer and our customers can reach out to us. We have a twitter account were will continuously tweet our location and promotional events. We will also encourage customers to reach us via twitter by just letting us know what awesome event they’re attending and adding #yoquesodilla at end. It doesn’t end there; we will also give out prizes to our fan followers who always keep us on the loop. So follow us on @QuesoDillaFT and tell us were the party is at. Social media is great way for us to communicate with customers and customer to communicate with us live. "Social marketing goes well beyond the promotional 'P' of the marketing mix to include every other element to achieve it's social change objectives," says the SMI's executive director (Marketing: An Introduction, Armstrong & Kotler, 214). In addition, we have set up an Instagram account so our awesome customer can share their awesome fun pictures with us. We will also be sharing pictures of our locations on Instagram as well. Customers are also encouraged to reach out to us via Instagram @QuesoDillaFoodTruck. Remember to add #YoQuesaDilla.

Instagram

Product

Quesadillas

Queso-Dilla mainly offers our customers cheesy mouth-watering quesadillas with side of a bright cheesy smile. Our Food Truck also offers some other delicious cheesy products like: tostadas, burritos, carne asada fries, and tacos. Plus some refreshing aguas frescas like: horchata, piña, sañdia and much more. "Product means the goods-and-services combination the company offers to the target market (Marketing: An Introduction, Armstrong & Kotler, 54)" With us you get much far more than a quesadilla. We also offer our customers the ability to customize their own quesadilla however they like by offering add-on toppings. We want our customers to get exactly what they want and crave. We don’t make the any quesadillas or other foods until the customer has put in their order, so it’s fresh and cheesy. We offer dipping sauces for no additional charge. We keep are ingredients safely stored in a cool safe temperature controlled fridge, because we want our customer to receive the absolute best quality product. We also keep are Food Truck spotless and clean in better conditions than the health code department standards. “Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction (Marketing: An Introduction, Armstrong & Kotler 214)." In addition, customer satisfaction is very important to us, if you are unhappy with our product we promise to make the food over again until it has reach your satisfaction for no extra charge or your money back. We want you, the customer, to know that we are here to serve you. We promise to never serve you low-quality food or service, but only the best of the best. We want you to know at Queso-Dilla you will get not only the cheesiest quesadilla, but also the best customer satisfaction that any one has to offer.