Every
company needs inform their customers what benefits and features of their
company are. “Benefits and product features-
clarifies the benefits that product features will deliver to satisfy the needs
of customers in each targeted segment” (Marketing: An Introduction,
Armstrong & Kotler, MP3) The benefit of eating at Queso-Dilla Food Truck is
you will always get your food main on the spot and always fresh. Our staff
members are not only to serve cheesy quesadillas, but you top-notch
hospitality. We list our ingredients and our team members are well informed and
ready to answer any questions or concerns you might have. In the end, when you
eat with us you’ll exactly what are getting here at Queso-Dilla Food Truck. We
are here for those who want quick and good cheesy food. “These benefits are communicated and delivered by product
attributes such as quality, features,
and style and design
(Marketing: An Introduction,
Armstrong & Kotler, 214). “The added features here at Queso-Dilla Food Truck is that
you have the option of customizing your quesadilla to your liking. We give
customer the option of choosing their type tortilla, corn or flour. We included
added toppings like: jalapeños, bacon, chicken, and grilled meat. We included
options to also add toppings to your fries. We have a good selection of Aguas
Frescas like: horchata, piña (pineapple), sandia (watermelon), tamarindo, and
fresa (strawberry). However, if don’t like Agua Frescas we also have a variety
of soft drinks to choose from. If you’re in the mood for something else we also
offer other cheesy comfort food like: tostadas, tacos, and burritos. We also
offer free dipping salsas. We will tell you via Twitter and Instagram were we
are located live, and welcome you ‘the customer’ to tell us where you are, so
we can come to you.
Fashion/Marketing
Wednesday, September 16, 2015
Wednesday, September 9, 2015
Week 9 EOC: Three Great Mission Statements
Steffen
Orozco’s Mission Statement for Orozco’s: “Orozco’s
is a mobile food truck company dedicated to giving the quintessential Mexican
experience through value authenticity. We are proud of our heritage and aim to
offer all types of customers a taste of our culture.”
Steffen’s
mission statement is memorable because he uses the word “quintessential” which
in term means the best of the best. As a “possible” customer I’m automatically
intrigued to dine at Orozco’s food truck, because of the possibility of it
being the most perfect experience for true authentic Mexican food.
Rafael
Carrera for Charge Bar: “We are
committed to keeping the fun going and to create an environment where absolute
guest satisfaction is our highest priority. We were born having fun, we can’t
just help entertaining guests and showing them a great time”
Rafael’s
mission statement is uniquely entertaining because towards the end it states,
“We were born having fun.” As I read it over and over again it reads out
confidence, like, hey we’ve been doing this for a very long time and we know
what we are doing.
Hiwote
Berhanu for Taste of Ethiopia: “My
earliest food memories are forever linked to the contents of my childhood
lunchbox- my Mom’s aromatic home-cooked Ethiopian dishes. These lunchbox memories
inspired my dream to bring the wonderful flavors of the Ethiopian culture to be
enjoyed by everyone. Handmade in small batches with all-natural ingredients and
authentic spices, Taste of Ethiopia marries tradition with healthy eating and a
hearty helping of soul.”
Hiwote’s
mission statement is touching and meaningful, and it brings back a lot of
memories of my own mother’s cooking. I think this mission statement would
definitely help her connect with her customers who share the same fondness
memories of their own mothers. “Mission
Statements should be meaningful and specific yet motivating. They should
emphasize the company’s strength in the marketplace (Marketing: An Introduction
Armstrong & Kotler 41).”
Steffen
Orozco’s Mission Statement for Orozco’s: “Orozco’s
is a mobile food truck company dedicated to giving the quintessential Mexican
experience through value authenticity. We are proud of our heritage and aim to
offer all types of customers a taste of our culture.”
Steffen’s
mission statement is memorable because he uses the word “quintessential” which
in term means the best of the best. As a “possible” customer I’m automatically
intrigued to dine at Orozco’s food truck, because of the possibility of it
being the most perfect experience for true authentic Mexican food.
Rafael
Carrera for Charge Bar: “We are
committed to keeping the fun going and to create an environment where absolute
guest satisfaction is our highest priority. We were born having fun, we can’t
just help entertaining guests and showing them a great time”
Rafael’s
mission statement is uniquely entertaining because towards the end it states,
“We were born having fun.” As I read it over and over again it reads out
confidence, like, hey we’ve been doing this for a very long time and we know
what we are doing.
Hiwote
Berhanu for Taste of Ethiopia: “My
earliest food memories are forever linked to the contents of my childhood
lunchbox- my Mom’s aromatic home-cooked Ethiopian dishes. These lunchbox memories
inspired my dream to bring the wonderful flavors of the Ethiopian culture to be
enjoyed by everyone. Handmade in small batches with all-natural ingredients and
authentic spices, Taste of Ethiopia marries tradition with healthy eating and a
hearty helping of soul.”
Hiwote’s
mission statement is touching and meaningful, and it brings back a lot of
memories of my own mother’s cooking. I think this mission statement would
definitely help her connect with her customers who share the same fondness
memories of their own mothers. “Mission
Statements should be meaningful and specific yet motivating. They should
emphasize the company’s strength in the marketplace (Marketing: An Introduction
Armstrong & Kotler 41).”
Wednesday, September 2, 2015
Week 8 EOC: Creative Content
For the Queso-Dilla Food Truck I want to
create a menu, employee uniforms, and a vector image of the physical Food Truck
itself, as creative content. For the Food Truck’s vector image I will do the
following: First, I will compare and contrast other creative food trucks
that are already out there. Second, I will sketch out some preliminary sketches
of what I want the food truck to physically look like. Then, I will choose one
of the sketches to scan on to my computer. After, I will use Illustrator to
digitally draw-out/trace-out the image of the Food Truck. Lastly, I will be
placing the companies name ”Queso-Dilla,”(Sized larger than life) windows,
signs of where to order and pickup, and the menu enlarged to one side. Overall,
a visual image of what the customer will see as he/she walks up. For the menu:
First, I will write-out the menu using Word. I’m typing it up on Word to make
sure to correct any spelling errors. Then, I will save the menu into as PDF
file. After, I will take the menu PDF file into illustrator and add a border
and a few other decorations like the companies name. Since, my major is in
Fashion Design I will also be designing the employee’s uniform. I will be doing
this in the similar process as the vector image of the Food Truck. First, I
will draw out some preliminary sketches of the uniforms. Secondly, I will choose
one drawings to scan into the computer. Lastly, I will use Photoshop and
illustrator to create a clean digital visual image of the uniforms. Take the
uniform image into Illustrator and adding, the companies name, employee’s name,
and “#HeyQuesoDilla” in the back of the uniform. I will also include a different
uniform for the Chef.
Implementation Evaluation Control
Every company has great ideas but it also needs a plan to action. If we
don’t set our plan of correctly, in order, than what will makes different from
everybody else. “Marketing implementation is the
process that turns marketing plans into marketing actions in order to
accomplish strategic marketing objective (Marketing: An Introduction, Armstrong
& Kotler, 57)." Queso-Dilla plan for action is: first,
purchase a food truck, second reach suppliers for the finest ingredients, third
hired the cheesiest staff, and last serve the best quesadilla anyone has ever
had. We want to this right, so we don’t face major problems in the long run. Many managers think that "doing things right"
(implementation) is as important as, or even more important than, "doing
the right things" (strategy). The fact is that both are critical to
success, and companies gain competitive advantages through
effective implementation (Marketing: An Introduction, Armstrong &
Kotler, 57)" If we want to
serve safe clean food we need the right food truck. We nee a food truck that
can accommodate a fridge for us to safely store our ingredients. Also, it must
have room for a grill and fryer. In addition, it must have good ventilation and
room for our staff to work safely. Next, we must find suppliers that we know
will give us finest ingredients for are awesome customers. We don’t want to
just buy any ingredients we want the best. Third, is finding the right staff,
if we want to be known for great customer service than we must find people who
are great at. People are friendly, fun, approachable, and who will quickly take
care of our customer if our customer is unsatisfied in any way. Lastly, making
delicious food, but not until we have completed the three vital things on our
list in that order.
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